wyrd risk
wyrd risk
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    • Home
    • Services
    • How we work
    • Thoughts and Papers
    • About Wyrd Risk
    • Contact / Discovery Call
  • Home
  • Services
  • How we work
  • Thoughts and Papers
  • About Wyrd Risk
  • Contact / Discovery Call

Our Story

Most crises don’t begin with disaster; they start quietly. A small oversight. A missed signal. A moment of overconfidence in a system that was meant to protect us.


As businesses become more connected, automated, and data-driven, the way we experience risk is changing. AI and automation can make decisions faster — but they can also obscure the small warning signs that humans once noticed instinctively.


At wyrd risk, we use storytelling to bridge that gap. We believe risk is still deeply human, even when technology is in the loop. By turning complex data, behaviours, and uncertainty into clear, relatable narratives, we help people see what matters, discuss it openly, and act with intent.

Our Founder

Anna Dowle

Founder and Principal Story Teller


Anna has spent over 25 years helping organisations across defence, technology and infrastructure make better decisions - particularly when systems are complex and pressure is high.


Her background combines strategic risk management with a deep interest in the human factors behind automation, AI and emerging technologies.


A Certified Fellow of the Institute of Risk Management and  Fellow of the International Institute of Risk & Safety Management, Anna has advised leaders on programmes valued from £5m to £800m. Throughout that work, one question has remained constant:

How do we understand what risk means to the people empowered to deliver the vision of the business?





"Technology can't eliminate uncertainty, it just changes its shape.  Our role in wyrd risk is to help people understand that shape and use it wisely"


In our writing and thinking at Wyrd Risk, you’ll sometimes encounter a small set of recurring figures.

They aren’t fictional mascots, and they aren’t roles in an organisation. They are ways of describing the forces that shape decisions under uncertainty — judgement, experience, and process — made visible so they can be discussed more openly.


Giving these forces names helps people recognise them in the room, notice when one is dominating, and talk about risk without immediately retreating into frameworks or jargon.


You don’t need to remember them. You’ll recognise them.

Dame Anwen

Judgement • Boundaries • Intent

Dame Anwen represents judgement shaped by experience.


She is concerned with where boundaries are drawn — not abstract limits, but the real lines that determine which risks are taken deliberately and which are not taken at all. She understands that appetite is not about bravado or caution, but intent: knowing why a risk is being accepted and being prepared to stand behind that choice.


Dame Anwen appears wherever trade-offs are being made, priorities are being set, or decisions carry consequences that cannot easily be undone. She brings clarity by making boundaries explicit, so people know where flexibility exists — and where it does not.


When Dame Anwen speaks, a line has been drawn.

Pore Amyas

Experience • Drift • Early Warning

Pore Amyas represents lived experience.


She notices the small signals that suggest things are starting to drift — subtle changes in behaviour, pressure, or context that rarely show up in reports until it is too late. She has seen sensible plans unravel in familiar ways and is deeply sceptical of optimism unsupported by evidence. Pore Amyas is not pessimistic. She is rarely surprised.


You will encounter her where delivery meets reality, and where tolerance is being tested long before formal thresholds are breached. She brings realism into conversations that might otherwise be dominated by confidence.


If Pore Amyas hesitates, it is worth slowing down. If she winces, action is overdue.

Doctour Karinne

Process • Memory • Accountability

Doctour Karinne represents process and institutional memory.


She ensures that risks, decisions, and rationales are recorded clearly enough to be revisited, challenged, and learned from. She is concerned with consistency, precedent, and the ability to explain why a decision was taken once its outcomes are known.

Doctour Karinne does not make decisions — but she makes decision-making visible.


You will encounter her in governance, assurance, and review, where the risk is not a lack of information, but convenient amnesia. She documents not to control behaviour, but to support accountability and learning.


People do not fear Doctour Karinne because she is harsh. They fear her because she is precise.

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